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| Our Methodology |
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Infield Research Services uses a range of Methodologies in carrying out fieldwork projects for its clients, including:-
Qualitative Methods
- Focus Groups
- One-on-One In-Depth Interviews
- Immersions/Observations
Quantitative Methods (Ad Hoc/Continuous Tracking)
- Mystery Shopping.
- Personal Interviews (In-home/office or street intercepts)
- Telephone Surveys
- Intercept Studies (In supermarkets, banks e.t.c)
- In-Store Studies
- Statistical Analyses
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